Get a whiff of this…
Personal care brand Billie has launched a new outdoor advertising campaign for its All Day Deodorant – specifically, its new tropical-inspired scent, Coco Villa.
The company wants everyone to get a good sniff of it, so they installed scratch-and-sniff armpit posters in New York City that people can actually scratch and smell the new scent.
A video on TikTok shows passersby actually walking up to the giant armpit billboards to give them a scratch and take a sniff.
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