No doubt you've seen Funko's POP Characters everyyyywhere (I personally have resisted buying all the Stranger Things ones multiple times) well now they are expanding to character CEREALS.
Funko creator Micheal Becker says “One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside. We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June."
It looks like the first run of cereals will include Elvira, Freddy Krueger and Beetlejuice! It appears all the cereals will be a version of "toasted oat Funkos" but in different colors for different characters - like Elvira's black Funkos. The Mistress of the Dark herself even posted about them on her instagram page!